Cookie Policy

Cookies are small text files that a website stores on your device when you visit. They let the site remember things like whether you are logged in or which items you browsed. Some cookies are deleted when you close your browser (session cookies). Others stay until they expire or you delete them (persistent cookies).

We also use localStorage, a similar browser feature that stores data locally on your device without sending it to a server on every request.

1. Essential cookies (required)

These cookies are necessary for the site to function. You cannot turn them off without breaking core features like logging in.

• Firebase Authentication session token: Set when you sign in. Keeps you logged in while you use the site. Expires when your session ends or after a standard inactivity period.
• CSRF / security tokens: Short-lived tokens used to protect form submissions and API requests from cross-site attacks.
• Privacy preference: Local browser storage remembers whether you allowed Analytics or Advertising and the version of the choice you made.

2. Functional storage (localStorage)

We use your browser's localStorage to save your preferences and in-progress work on the device itself. Everything below stays on your device apart from the anonymous visitor ID, which is noted explicitly.

• Perfume formula workspace state: Saves your current ingredient rows in the formula tools so they persist if you close or refresh the tab.
• UI preferences: Things like which filters you last used in the marketplace.
• Anonymous visitor ID: Stored only if you allow Analytics, and the one item in this list that is sent to our servers. It is a random value attached to page views so we can count returning visitors rather than raw page loads. It is not linked to your account, name, or email. Turning Analytics off deletes it.

3. Analytics cookies

We use analytics tools to understand how visitors use the platform. This helps us fix problems and improve features. See the Analytics section below for full details.

4. Advertising measurement

If you allow Advertising, Meta may set _fbp and _fbc cookies to connect seller-funnel activity with an ad visit. CheckoutFirst limits Meta tracking to the seller acquisition flow and two confirmed server conversion events. Advertising tools stay off when you reject them or send a Global Privacy Control signal.

Google Analytics 4 (GA4)

We use Google Analytics 4 (Measurement ID: G-Y1P8WY4QT1) to collect aggregated data about how visitors use the site. This includes:

• Pages visited and time spent on each page.
• General location (country or region, not your exact address).
• Device type, browser, and operating system.
• How you arrived at the site (for example, a direct link or a search).
• Events such as signing up, starting a checkout, or completing a purchase. These are logged without personally identifiable information where possible.

Google Analytics stores data on Google's servers. Google's privacy policy governs how Google handles that data. CheckoutFirst does not load Google Analytics unless you allow Analytics in Privacy Choices.

First-party usage measurement

When you allow Analytics, CheckoutFirst records page paths and marketplace searches on its own servers. Search terms are lowercased, and obvious email addresses and long phone-number patterns are redacted before storage. We do not attach a user ID or a persistent browser-session ID to these records.

What we do with analytics data

• Identify pages or flows that are confusing or broken.
• Understand which product types and features are most used.
• Measure the performance of platform improvements.

Meta Pixel and Conversions API

With Advertising allowed, Meta receives seller-funnel page events and confirmed registration or first-listing events. These can include the event time, canonical page URL, browser and device information, IP address, and Meta's _fbp or _fbc identifiers. CheckoutFirst does not send listing content, private messages, formulas, Stripe data, or bank information.

Browser settings

You can view, block, or delete cookies at any time through your browser settings. Most browsers have a privacy or security section where you can manage this.

• Blocking essential cookies will prevent you from logging in or using checkout.
• Clearing localStorage will reset your saved formula workspace and UI preferences.
• Rejecting optional tools stops Google Analytics, first-party usage measurement, and Meta advertising measurement. Core site features keep working.

Open Privacy Choices

Use the Privacy choices link in the site footer to allow or reject Analytics and Advertising at any time. Withdrawing a choice stops future optional measurement and removes related browser cookies where CheckoutFirst can do so. A Global Privacy Control signal automatically keeps Advertising off.

Questions

If you have questions about how we use cookies or analytics, contact us at the address below.